Super Bowl madness over heroin ad


The internet is atwitter with a public service announcement which appeared locally on NBC’s St. Louis affiliate during the Super Bowl on Sunday. While a teen plucks out a lighthearted tune, which nonetheless exemplifies how young people are unsuspectingly lured into drug use, a mother discovers her son dead in his bedroom from an overdose of heroin. The 60-second PSA by the Missouri-based National Council on Alcoholism & Drug Abuse offers help for this growing problem at their NCADA website. Super Bowl madness over heroin resulted when a PSA message appeared during a a timeout. Watchers claimed reality spoiled the party. What about those lost children–amidst all this jollity, aren’t they worth a minute of our time? CLICK ON HEADLINE TO CONTINUE READING

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